Brian Patrick Pettit

Brian Patrick Pettit serves as the Chief Innovation Officer for Omnicom Experiential Group since August 2025, where responsibilities include integrating innovative marketing and sensorial technology across client portfolios while fostering inclusive team environments. Concurrently, Pettit is an adjunct instructor at the Milwaukee Institute of Art & Design, teaching an Art Direction course. Previously, Pettit held multiple senior roles at GMR Marketing from July 2012 to August 2025, including Chief Innovation Officer and EVP Experience Design, where efforts focused on mentoring talent, driving growth through innovation, and leading creative strategies for various clients. An extensive background in brand management and creative direction spans additional roles at SRAM, Hanson Dodge, and Image Syndicate, with a foundational education in Fashion Design and integrated marketing.