Florence B.

Florence B. is a seasoned media professional with extensive experience in digital investments and corporate deals, currently serving as Senior Director of Investments and Senior Director of Performance Media & Digital Investments at Omnicom Media Group since December 2019. Previously, Florence held key roles at Hearts & Science, overseeing digital investments for diverse sectors such as iGaming, CPG, and Not for Profit. Florence has also contributed to IAB Canada as a Board of Directors member since December 2021. With a career that includes positions at Dentsu Aegis Network, MediaCom Canada, and Zenith, Florence has a robust background in traditional and digital media across various notable clients. Education includes training at The Second City.