Alberto Cabo Penalba

Alberto Cabo Penalba is currently serving as the Global Procurement Marketing Category Manager at On since September 2023. Previously, Alberto held the position of Regional Marketing & Communications Manager for Emerging Markets at adidas from March 2019 to August 2023, where responsibilities included developing marketing strategies and managing media partnerships. Earlier roles at adidas also included Assistant Manager Communications and Digital Project Lead, focusing on market activation strategies and digitalization initiatives in the APAC region. Prior experience at Philip Morris International involved managing internal and external events as a Communication Senior Analyst and working on tax and corporate law as a Tax, Regulatory and Corporate Analyst. Alberto holds a Master in Corporate Law from IE Business School and a Licenciatura en Derecho from Universidad Complutense de Madrid.