Renata Romanholi

Renata Romanholi is an experienced marketing professional currently serving as the Head of Membership at On since October 2024. Previously, Renata worked at Bata Group as a Senior Global Marketing Manager, where responsibilities included driving brand transformation across five regions through strategic marketing initiatives. Renata's extensive experience at Nike spanned various roles, including Head of Retail Marketing, where leadership of a diverse team contributed to the successful integration of channels and the enhancement of the Nike Membership Program. Additional roles at Nike involved brand management for the running category and digital branding initiatives. Early in Renata's career, positions at Kimberly-Clark and Mondelēz International provided a foundation in strategic planning and marketing communication. Renata holds an MBA from IE Business School and a Bachelor's degree in Business Administration from FGV - Fundação Getulio Vargas, complemented by executive education at Kellogg.