Andrea Perry

Senior Vice President - Performance Marketing at Onboard Partners

Andrea Perry has had a successful career in the marketing industry, with extensive experience in financial services. Andrea started their career at Sparks State Bank as an AVP Marketing and held this role from October 1988 to September 1995.

Following that, they joined Bank One as a Vice President Marketing in September 1995 and remained in that role until December 1999. During their time at Bank One, Andrea executed account acquisition and portfolio strategies, acquiring $775 million in outstandings nationally. Andrea also managed alternative media marketing efforts to acquire low-cost credit card accounts.

In the year 2000, Andrea joined Advanta as a Vice President Marketing. In this role, they focused on marketing strategy, analyzing new products and technologies, developing acquisition and customer contact strategies. Andrea also implemented a multi-channel marketing discipline to increase account acquisitions. Additionally, they diversified product offerings to identified market segments, managing research initiatives and launching new product offerings through a multi-channel marketing approach. Andrea held this role until January 2005.

After leaving Advanta, Andrea worked at MasterCard Worldwide as a Vice President. In this position, they served as a Senior Account Lead and had P&L ownership for various bank accounts, including Wells Fargo Bank, First National Bank of Omaha, M&T Bank, TD Bank, and Deutsche Bank. Andrea led the strategic transformation of these relationships and successfully explored new opportunities. Andrea held this role from January 2005 to September 2012.

In January 2013, Andrea joined Onboard Partners as Vice President - Marketing and Advisory Services. Here, they provided strategic marketing and advisory services to financial clients, managing client relationships and daily interactions. Andrea developed and implemented multi-channel marketing programs on behalf of their clients. In July 2014, Andrea was promoted to Senior Vice President - Performance Marketing, where they became responsible for optimizing clients' marketing return on investment through various strategies and tactics. Andrea also took ownership of strategic clients' P&L. Andrea's tenure at Onboard Partners is ongoing.

Andrea Perry completed their Bachelor's degree in Marketing from Kutztown University of Pennsylvania in 1988. Andrea later pursued their Masters of Science in Business with a focus on Management at The Johns Hopkins University, Carey Business School, completing their degree in 1994.

Links

Timeline

  • Senior Vice President - Performance Marketing

    July, 2014 - present

  • Vice President - Marketing and Advisory Services

    January, 2013

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