PM

Paulo M.

Conselheiro at Onçafari

Paulo M. is a seasoned marketing and product management professional with extensive experience in the automotive industry. Currently serving as Conselheiro at Onçafari since April 2024, Paulo M. supports development and marketing activities for environmental conservation and ecotourism. Previously, Paulo M. held the position of Brand Director for Marketing, Product, and PR at Jaguar Land Rover from May 2018 to April 2024, where responsibilities included executing the Morden Luxury strategy and launching key models like the Jaguar I-Pace. Earlier roles include Gerente de Produto at Stellantis, Consultant at J.D. Power, and various managerial positions at Piaggio Group, BMW Brasil, Lexus, and Toyota do Brasil, showcasing a strong track record in strategic planning, product development, and sales training. Educational credentials include a Post-graduation in Marketing from ESPM, a Post Graduation in Toyota Dealers Management from Ibmec, and a degree in Automotive Engineering from FEI.

Location

São Paulo, Brazil

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Onçafari

Associação Onçafari was set up to promote environmental conservation and contribute to socio-economic development through ecotourism and scientific research. Today, our work aims at conserving biodiversity in various Brazilian biomes with an emphasis on jaguars and maned wolves. Onçafari Ecotourism works to habituate wild animals such as jaguars and maned wolves to the presence of vehicles. When the animals no longer see researchers and visitors as a threat, they become indifferent to the presence of vehicles, favouring the growth of ecotourism in the region. "Habituating animals"​ does not mean domesticating them, but rather leaving them completely wild and free without feeling threatened by the presence of vehicles. Onçafari Science’s objective is to monitor and evaluate the animals’ behaviour when faced with tourist activities. In addition, it evaluates the animals’ state of health and studies the ecology and physiology of both the jaguar and maned wolf, thus contributing to advancing scientific knowledge of the species and improving their protection. Onçafari Rewild, in partnership with Cenap (National Research Center for Carnivore Conservation) / ICMBio, works to reintroduce jaguars into the wild. An important tool to re-establish populations threatened with extinction. Onçafari Social interacts directly with the local communities amongst which our projects operate. Onçafari Education’s objective is to raise local population awareness of the importance of conserving biodiversity through lectures, field activities, documentaries and events. Onçafari Forests’ objective is to conserve areas of ecological interest.


Headquarters

São Paulo, Brazil

Employees

51-200

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