James Lythe

James Lythe is a seasoned design professional with extensive experience in product design and creative direction. Currently serving as Senior Product Designer and Creative Director at OnChain Studios since May 2022, James has led the design team in building a comprehensive platform while successfully securing partnerships with major companies such as Disney, Mattel, and NASCAR. James has also worked as a Visual Design Consultant since April 2019, specializing in various design domains. Prior roles include Senior Designer at Optimize.ad, where James developed creative strategies and launched high-value campaigns, and Senior Product Designer at STORIS, Inc., focusing on next-generation POS software. Additional experience includes freelance digital design at Plain Branding, and product management and design roles at Telerx. James holds a Bachelor of Arts in Communications and Design from Rider University.