Valerie Hernandez

Valerie Hernandez has diverse work experience spanning various industries. Valerie currently holds the position of Senior Social Media Coordinator at One Firefly, where they are responsible for designing, managing, and optimizing paid campaigns across different platforms. Valerie also conducts data analysis, trend identification, and prepares monthly reports. Prior to this, Valerie worked as a Writer for Los Tacones de Josefa, where they showcased their writing skills. Valerie also served as a Digital Strategist & PM at Piarus Digital Agency, overseeing project management, team coordination, and designing and managing paid campaigns. Valerie also worked as a Freelance Content Manager at Homify, writing articles and handling SEO optimization. Additionally, they have experience as a Writer/Content Creator for Luvan Magazine, an Instagram Content Creator for Vans Warped Tour, and a Writer for V.Void Magazine. Valerie's earlier experience includes work as a Music Journalist, Hospitality Manager, and Marketing professional. At Volkswagen Financial Services, they served as a Pricing Specialist, specializing in designing special financing offers, budget control, and project implementation. Valerie's rich and varied work experience showcases their expertise in social media, content creation, project management, and financing.

Valerie Hernandez completed their Bachelor's Degree in Economics from the Universidad de las Américas Puebla in 2009. In 2010, they obtained a Finance Diploma with a focus on Risk Analysis and Securities Market from the same university. Later in 2014, Valerie attended a workshop called "Advanced Excel for Business" at the Tecnológico de Monterrey.

In 2018, Valerie pursued further education and earned a Master's Degree in Communication and Digital Media from the Universidad de las Américas Puebla.

Valerie has also acquired various certifications throughout their career. In 2021, they obtained the Google Ads Search Certification. The following year, in 2022, they received certifications in Google Ads Display, Google Ads Video, Shopping ads, and Microsoft Advertising Search. Additionally, they completed LinkedIn certifications in Marketing Solutions Fundamentals and Marketing Strategy. Most recently, in 2023, Valerie obtained certifications in LinkedIn Content and Creative Design as well as Google Analytics.