Ethan Grundleger

Ethan Grundleger is a seasoned professional with extensive experience in growth strategy and eCommerce optimization. Currently serving as VP of Growth at Petfolk since October 2021, Ethan has driven a remarkable 30x output increase by focusing on enhancing the relationship between eCommerce platforms and supply chains. Prior to this, Ethan held various leadership roles at Freshly, contributing significantly to the launch of over 100 SKUs as a founding member of the corporate R&D team. Ethan's entrepreneurial spirit also led to co-founding TeamEDUp, aimed at improving educational experiences in low-income districts. With a solid foundation in finance and economics from the University of Maryland, Ethan has developed a diverse skill set through roles in investment analysis, operations, and strategy consultancy across notable companies including Morgan Stanley and AB.