Laura Lidster

Laura Lidster has over 10 years of experience in marketing roles, starting in 2010. Laura began their career as a Marketing Executive at Wood Mackenzie and later became an Account Based Marketing Manager. In 2019, they joined The Access Group as a Senior Marketing Manager, where they led the strategy and execution of integrated demand gen campaigns. In 2022, Laura joined Advanced as the Head of Account Based Marketing before transitioning to the role of Head of Marketing - ITO in 2023.

Laura Lidster has completed a Professional Certificate in Marketing from the CIM (Chartered Institute of Marketing). Laura also holds a Bachelor's Degree in Marketing from Glasgow Caledonian University. In addition, they have obtained various certifications, including an ABM Certification: Advanced from Demandbase, an ABM Foundations Certification from Demandbase, and a Google Analytics for Beginners certification from Google.