Mark Smith

Marketing Director at Advanced

Mark Smith has an extensive work experience in marketing and communications. Mark has held various positions in different companies, showcasing their expertise in developing marketing strategies and implementing successful campaigns. Mark has worked as a Marketing Director at Advanced and Caudwell Children, where they played a crucial role in leading marketing initiatives. Mark also worked as a Marketing Consultant at Griffiths Brothers Distillery Ltd, where they developed a marketing and PR strategy for the brand. Additionally, Mark has held positions such as Marketing Director at Certsure LLP and Head of Marketing and Communications at Ascertiva Group Limited. Mark has a strong background in B2B marketing and has managed teams and budgets to deliver effective campaigns. Mark's earlier experience includes roles at NICEIC, University of Hertfordshire, Primal Pictures Limited, Aviva PLC, and Commercial Union PLC, where they gained valuable skills and knowledge in account management, project management, and marketing.

Mark Smith's education history is as follows:

- Mark obtained a BA (Hons) degree in Business Studies with French and Italian from Swansea University in 1995. As part of their degree, they spent a summer in Italy at a language school in 1992 and a year abroad at Université Jean Moulin (Lyon III) in France in 1993-1994.

- In 1996, Mark completed an A Level in Theatre Studies at Luton Sixth Form College as an evening class for fun.

- Mark also completed a Film Studies A Level at North Herts College, Stevenage as an evening class for fun in 1995-1996.

- Mark holds a CII Diploma in Insurance from the Chartered Insurance Institute, achieved in 1996-1999.

- In 1999-2000, Mark obtained a CIM Postgraduate Diploma in Marketing (PgDipM) from CIM | The Chartered Institute of Marketing.

- Mark completed a CIPR Foundation Award in Public Relations from CIPR Qualifications in 2013-2014.

- Mark earned an M Inst LM (Membership with the Institute of Leadership and Management) specializing in Leadership, Team Building, Coaching, and Mentoring from the Institute of Leadership and Management in 2013-2014.

- In 2014-2015, Mark pursued a CIPR Diploma in Public Relations from CIPR Qualifications.

- Mark also completed an IDM Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing in 2013-2014.

- Additionally, Mark obtained several certifications, including a Strategic Content Marketing certification from B2B Marketing in 2019, a Content Marketing certification from Redactive Media Group in 2019, a Customer Journey certification from B2B Marketing in 2017, a Professional Diploma in Public Relations from CIPR – Chartered Institute of Public Relations in 2016, a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM) in 2015, a Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing in 1999, and a Diploma in Insurance from the Chartered Insurance Institute in 1999.

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