Yue Shang

Yue Shang is a Senior Brand Partnership Manager for OnePlus in Europe, responsible for overseeing brand partnerships, sponsorships, co-investment projects, KOL collaborations, and TikTok development since November 2020. Previously, Yue held the position of Business Development Manager at OnePlus, focusing on strategic partnerships and Europe-wide co-marketing initiatives. Prior experience includes roles as a Marketing Specialist and Startup Analyst at Elisa, where Yue worked on marketing strategy and startup partnerships, and positions at ByteDance, where efforts were concentrated on advertising and marketing operations for Douyin (the Chinese version of TikTok). Early career experience includes a Business Development Internship at Uber. Yue holds a Master's degree in World Economy from Renmin University of China and has completed an exchange program in Business Administration at the University of Jyväskylä, along with a Bachelor's degree in Business English from Southwestern University of Finance and Economics.