Ricardo Noguera Sayer

Ricardo Noguera Sayer has extensive experience in marketing and sales, with a focus on the entertainment industry. Ricardo has held senior roles in various companies, including ONErpm, Sony Music Entertainment, Vicca Group, MKT Group, Evenpro, Bodytech Fitness Clubs, Red Bull, and Entertainment Marketing Solutions.

At ONErpm, they were the Marketing Director responsible for developing and expanding the digital business through comprehensive marketing strategies. Ricardo led various departments and oversaw artist marketing, A&R relations, DSP, and institutional marketing.

During their time at Sony Music Entertainment, Ricardo served as the Sr. Marketing & Sales Director for the Andean region. Ricardo was responsible for creating and executing marketing and sales strategies for artists signed by Sony Music and its global record labels.

At Vicca Group, they held the position of Marketing & Communications Director. Their role involved executing cutting-edge marketing and advertising strategies to boost consumption and drive sales for the organization's entertainment platforms.

Before that, Ricardo worked as the General Manager and Founding Partner at MKT Group, where they played a crucial role in enhancing market positioning and driving financial growth through strategic planning and negotiation.

At Evenpro, a major event promoter, Ricardo was the Alternative Business Manager for the Sports & Culture division. Ricardo led negotiations, created sponsorship strategies, and managed budgets for concerts and music festivals.

Prior to that, they worked as the Brand Manager for Bodytech Fitness Clubs, where they crafted and implemented brand and advertising strategies.

Ricardo Noguera Sayer started their career at Red Bull, where they held various roles including Sports Marketing and Athletes Manager, as well as Field Marketing Manager.

Their early experience includes working at Entertainment Marketing Solutions, a Colombian-based event promoter and talent management agency, where they provided support for music and sports signed talent strategies.

Throughout their career, Ricardo Noguera Sayer has demonstrated a strong focus on marketing and sales, with a deep understanding of the entertainment industry and extensive experience in executing comprehensive marketing strategies.

Ricardo Noguera Sayer has a diverse education history. Ricardo obtained a Master's degree in Strategic Business Management from ADEN University from 2022 to 2024. In 2022 to 2023, they specialized in Strategic Business Management at The George Washington University School of Business. Prior to that, they pursued a degree in Marketing at ADEN BUSINESS SCHOOL from 2010 to 2011 and completed a specialization in Marketing and Sales at the University of San Francisco during the same period. Going further back, they earned a Bachelor's degree in Digital Media with a focus on Marketing and Digital Media from S.A.E College between 2001 and 2005. Lastly, Ricardo also holds a Music Business Administration Cum Laude Diploma from the Trebas Institute, where they studied Music Business, Marketing, Entertainment Industry, Event Production, and Management of Artistic Business.