Alana Sly is a seasoned marketing professional with extensive experience in performance optimization and strategic marketing across various industries. Currently serving as the Head of Performance at Online Marketing Gurus since November 2023, Alana previously held the same title at Megaphone from July 2020 to January 2024, along with roles as a Marketing & Acquisition Executive and Senior Digital Strategist. Alana's experience includes significant contributions at QT Hotels and Resorts as a Communications Executive, where responsibilities encompassed F&B marketing, brand management, and social media management. Additional experience at The Byron at Byron Resort and Spa as a Sales and Marketing Executive involved developing skills in digital marketing tools and platforms. Early career milestones include a marketing assistant role at Vogue Australia. Alana holds a Bachelor of Business in Marketing from Bond University and completed a User Experience Design Short Course from RMIT Online.