Desiree van der Horst 🍹

Desiree van der Horst has a diverse work experience across different industries. Their most recent position is at Online Dialogue, where they work as a Conversion Manager, focusing on creating happiness for clients and increasing growth. Prior to that, they worked as a Freelance CRO Specialist and Conversion Optimization Expert at Growth Keys.

Desiree also has experience at Fingerspitz Online Marketing, where they held various roles including Growth & Experiment Agitator, CRO Lead, and Online Behavioral Marketeer. In these roles, they were responsible for developing creative campaigns, fostering an experimentation culture, supporting marketeers, and driving maximum growth for clients across different channels. Furthermore, they shared their knowledge to enhance the CRO skills of their colleagues.

Before transitioning to the marketing field, Desiree worked at WMO-loket ELZ as an Alfahulp, at Aon as a Webmarketeer Intern, and at Amphia Ziekenhuis as a Polikliniek Medewerkster.

Overall, Desiree van der Horst has a strong background in conversion optimization, online marketing, and client growth strategies across various organizations.

Desiree van der Horst obtained their Bachelor of Science (BSc) degree in Minor Psychologie & Maatschappij from Universiteit van Tilburg, where they studied from 2009 to 2013. Prior to that, they completed their VWO degree in Cultuur & Maatschappij at Stedelijk Gymnasium Breda from 2002 to 2008. After completing their bachelor's degree, they pursued further education and obtained their Master of Science (MSc) degree in Economic Psychology from Universiteit van Tilburg, studying there from 2013 to 2014.

Desiree van der Horst also acquired several certifications related to digital marketing. In May 2015, they obtained the certification "Google Ads Adverteren in het Zoeknetwerk" from Google. In February 2015, they obtained the "Google Ads Fundamentals" certification. In June 2015, they earned the "Google Analytics Individual Qualification (IQ)" certification. Additionally, in December 2015, they obtained certifications in "AdWords | Shopping Advertising" and "AdWords | Mobile Advertising," all from Google.