Scott Baird

Scott Baird has extensive experience in digital marketing and campaign management. Scott started their career at Yahoo! in 2012 as a Display Media Delivery Coordinator, where they managed display campaigns and key client accounts. Scott then joined Xerox in 2013 as an Ecommerce + Email Marketing Business Analyst, responsible for managing retail analytics. In 2014, they worked as a Website Content Manager at CDI Corporation, where they managed web content and created new sub-sites.

Continuing their career, Baird joined Custom Decorators, Inc. in 2015 as a Digital Marketing and Ecommerce Analyst, focusing on campaign management and optimization. In 2016, they worked at Nike as a Global Digital Email Marketing Specialist, improving email strategies and customer journeys. Scott also worked at Captivate Media House as a Digital Marketing Consultant, providing marketing strategy consulting and implementing automation.

From 2018 to 2021, Baird served as a Lead Email Campaign Specialist (Manager) at Epiq, where they managed digital communication and marketing programs and optimized campaign strategies. In 2021, they worked as a Digital Experience Marketing Manager at Evoca, focusing on digital experience strategies. Currently, they hold the position of Sr. Marketing Automation Specialist at OnPoint Community Credit Union, responsible for marketing operations and automation management utilizing Adobe Marketo Software.

Overall, Baird's work experience demonstrates their expertise in marketing automation, campaign management, digital strategy, and customer journey optimization.

Scott Baird earned a Bachelor of Science (B.S.) degree in Psychology-Advertising-Design from Brigham Young University - Idaho, where they studied from 2006 to 2009. Prior to that, they attended Ensign College from 2002 to 2005 and obtained an Associate of Science degree in General Marketing. In addition to their formal education, Scott also holds a certification in Diversity, Inclusion, and Belonging, which they obtained from LinkedIn in October 2020.