Greater Ontario Convention & Visitors Bureau
Michael Krouse has extensive experience in the hospitality industry, with a focus on sales and marketing. Michael has held various leadership positions throughout their career.
From 2012 onwards, Krouse has served as the President and CEO of GOCAL - Greater Ontario California.
Prior to that, they worked at the Los Angeles Tourism & Convention Board as the Senior Vice President of Sales and Client Services from 2005 to 2012. In this role, they were responsible for destination marketing, group meeting/convention sales, and leading a team of 50 individuals.
Krouse also held the position of Vice President of Sales Western Region at Interstate Hotels and Resorts from 2004 to 2005. Their responsibilities included managing the sales operations of 20 hotels in the Western United States.
In 2003, they served as the Director of Sales and Marketing at the Millenium Biltmore Hotel, where they coordinated the sales, catering, and convention services.
From 1990 to 2004, Krouse worked at Hilton Hotels Corporation as the Regional Director of the Western Region. Michael managed the sales operations of 22 Hilton and Doubletree hotels in the Western United States.
At Hilton Anaheim, where they worked as the Director of Sales and Marketing from 2000 to 2002, Krouse achieved a booking goal of $20 million annually.
Before that, they were the Director of Sales and Marketing at Doubletree Hotel Orange/Anaheim from 1994 to 2000, where they achieved significant increases in average daily rate (ADR), occupancy, and gross operating profit (GOP).
Overall, Krouse has a wealth of experience in sales, marketing, and leadership roles within the hospitality industry.
Michael Krouse, CHME, CASE completed course work at California State University, Long Beach from 1982 to 1984, and at Orange Coast College from 1980 to 1982. No specific degree or field of study was mentioned in the provided information.
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Greater Ontario Convention & Visitors Bureau
The Greater Ontario Convention & Visitors Bureau is your one-stop shop for site selection in Southern California. We do it all - negotiate pricing for the Ontario Convention Center; collect proposals from the hotels, assist with attendee marketing, assist with securing guest speakers, and we are the liaison for city officials. When you meet in Ontario, you are surrounded by the best of Southern California. With hundreds of non-stop daily flights from major hubs into Ontario International Airport, Ontario is very accessible. Located at the junctions of four major freeways, meeting in Ontario allows: a. For the meeting planner -- easy access for the drive-in market that Southern California is so well known for b. For the visitor--enjoy 45-minute drives to most of Southern California's major attractions such as the Disneyland Resort, Pacific beaches, Hollywood and mountain resorts. Greater Ontario provides a real value for the meeting planner when budgeting. From airline fares to rental cars to meal expenses, etc, Ontario is lower by 10% to 20% than other Southern California destinations. Greater Ontario has more than 6,000 hotel rooms, 2,500 of which are in walking distance of the Ontario Convention Center. All hotels in Ontario extend complimentary airport shuttle and most provide transportation within a five-mile radius of the hotel.