Michael Krouse, CHME, CASE

Michael Krouse has extensive experience in the hospitality industry, with a focus on sales and marketing. Michael has held various leadership positions throughout their career.

From 2012 onwards, Krouse has served as the President and CEO of GOCAL - Greater Ontario California.

Prior to that, they worked at the Los Angeles Tourism & Convention Board as the Senior Vice President of Sales and Client Services from 2005 to 2012. In this role, they were responsible for destination marketing, group meeting/convention sales, and leading a team of 50 individuals.

Krouse also held the position of Vice President of Sales Western Region at Interstate Hotels and Resorts from 2004 to 2005. Their responsibilities included managing the sales operations of 20 hotels in the Western United States.

In 2003, they served as the Director of Sales and Marketing at the Millenium Biltmore Hotel, where they coordinated the sales, catering, and convention services.

From 1990 to 2004, Krouse worked at Hilton Hotels Corporation as the Regional Director of the Western Region. Michael managed the sales operations of 22 Hilton and Doubletree hotels in the Western United States.

At Hilton Anaheim, where they worked as the Director of Sales and Marketing from 2000 to 2002, Krouse achieved a booking goal of $20 million annually.

Before that, they were the Director of Sales and Marketing at Doubletree Hotel Orange/Anaheim from 1994 to 2000, where they achieved significant increases in average daily rate (ADR), occupancy, and gross operating profit (GOP).

Overall, Krouse has a wealth of experience in sales, marketing, and leadership roles within the hospitality industry.

Michael Krouse, CHME, CASE completed course work at California State University, Long Beach from 1982 to 1984, and at Orange Coast College from 1980 to 1982. No specific degree or field of study was mentioned in the provided information.