Cassandra Cameron

Cassandra Cameron has a strong background in the advertising industry, with a focus on out-of-home advertising. Cassandra started their career at Ernst & Young as a Senior Accountant, Audit & Assurance, where they worked until 2009. In 2009, they joined APN Outdoor as a Revenue Finance Manager for two years. Cassandra then transitioned into the role of National Trading Director at APN Outdoor, where they managed the national Trading team and provided sales reporting and analysis to control the revenue model of the business from 2013 to 2019.

In 2019, Cassandra joined JCDecaux Australia as the Head of Trading & Sales Operations, responsible for revenue strategy and growth programs. Cassandra was later promoted to Executive General Manager, Revenue Strategy & Operations, where they continued to contribute to the company's revenue growth until 2023.

In 2021, Cassandra took on a role as a Member of the Digital Out-of-Home Council at IAB, where they contributed their expertise in the digital out-of-home industry. Currently, they are serving as the Group Director - Network Strategy at oOh!, where they focus on developing and implementing strategic plans for the company's network.

Cassandra Cameron's education history includes a Bachelor Business Administration with Bachelor Commerce (Accounting) degree from Macquarie University. Cassandra also attended The Wharton School for executive education in Pricing Strategies: Measuring, Capturing & Retaining Value, with a focus on Finance, General. In addition, they completed the CA Program in Accounting at Chartered Accountants Australia and New Zealand. While the information does not specify the start and end years, it is apparent that Cassandra has pursued education in accounting, finance, and business administration. Cassandra also obtained a certification in ADMA Marketing Masterclass from ADMA in July 2020.