Mari Hyvönen

Mari Hyvönen serves as the Marketing Lead at OP Financial Group since May 2018, overseeing marketing and digital sales at OP Koti, focusing on planning marketing activities rooted in customer understanding and sales targets. Previously, Mari worked as a Marketing Manager in the New Business department at OP, responsible for marketing digital products and services. Prior roles include Marketing Manager at S-Pankki Oy, where responsibilities encompassed marketing asset management and savings accounts, and CRM Manager at Suomalainen Kirjakauppa Oy, focusing on digital marketing and customer loyalty programs. Mari began a career in marketing as a Marketing Planner at Tamtron Solutions Oy while studying for a BBA at Kajaani University of Applied Sciences, followed by an MBA from Haaga-Helia University of Applied Sciences.