Open Road Brands, LLC.
Peter Friedmann is an accomplished executive with extensive experience in brand strategy and product development. Currently serving as Chief Brand + Product Officer at Open Road Brands, LLC since February 2025, Peter oversees corporate brand strategy and product vision across multiple distribution channels. Previously, during a tenure at DEMDACO from April 2013 to February 2025, Peter held roles as Vice President of Product & Marketing and Vice President of Product Development, achieving significant revenue growth and improving profit margins. Peter's background includes various leadership positions at Hallmark Cards from 2002 to 2013, where responsibilities spanned product development, retail strategies, and innovation. Additionally, Peter co-founded Whomp in 2010, creating a product inspired by the Silly Bandz trend. Peter Friedmann holds a Bachelor of Fine Arts degree from the Kansas City Art Institute.
This person is not in any teams
This person is not in any offices
Open Road Brands, LLC.
Open Road Brands is a company that puts creativity and innovation above all else. We live at the intersection of clever and cool, and are adamant about bringing fun, fresh, and fan-loving wall art, unique home décor, and must-have gifts to the market–in ways that represent the VERY BEST in Americana and pop culture. In ALL we do –from partnering with the world’s most iconic licensed brands to bring their characters and content to life in bold new ways, to creating lifestyle-driven pieces that speak to how hobby and leisure enthusiasts choose to see the world – Open Road Brands starts with the fan, fanatic, and family home in mind, to help fill the places and spaces they love to be in – with more of what they love to love. Because at Open Road Brands... All roads lead home