Peter Friedmann is an accomplished executive with extensive experience in brand strategy and product development. Currently serving as Chief Brand + Product Officer at Open Road Brands, LLC since February 2025, Peter oversees corporate brand strategy and product vision across multiple distribution channels. Previously, during a tenure at DEMDACO from April 2013 to February 2025, Peter held roles as Vice President of Product & Marketing and Vice President of Product Development, achieving significant revenue growth and improving profit margins. Peter's background includes various leadership positions at Hallmark Cards from 2002 to 2013, where responsibilities spanned product development, retail strategies, and innovation. Additionally, Peter co-founded Whomp in 2010, creating a product inspired by the Silly Bandz trend. Peter Friedmann holds a Bachelor of Fine Arts degree from the Kansas City Art Institute.
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