Adam Ridings

Adam Ridings serves as a Marketing Strategist at Blue Cross and Blue Shield of Kansas, where responsibilities include leading strategy for customer growth and retention and coordinating the launch of new products. Prior experience includes a role as Marketing Coordinator and Website Manager at Mekorma, where Adam implemented integrated marketing campaigns that significantly boosted brand visibility and email engagement. At Cohen-Esrey, Adam developed B2B and B2C brand narratives and managed content delivery strategies, while earlier positions at Verizon Wireless and Best Buy focused on localized marketing and customer engagement. Adam holds a Bachelor of Science in Business Administration with a focus in Marketing from Park University and is pursuing a Master of Science in Data Science and Artificial Intelligence at the University of Central Missouri.