Ashley Jefferson

Ashley Jefferson is a seasoned marketing professional with extensive experience in demand generation and brand growth. Currently serving as Demand Generation Manager at OpenBrand since July 2024, Ashley drives strategic marketing initiatives centered on user journeys and data analytics. Previously, as Marketing Manager at TraQline, Ashley achieved a remarkable 59% year-over-year lead growth and a 70% increase in sales qualified leads. At Spiketrap, marketing efforts contributed to the company's acquisition by Reddit in September 2022, significantly enhancing brand awareness. Early career roles included managing online program promotions at the University of Louisville and leading communication strategies at LexisNexis, where Ashley oversaw internal and external communications. Ashley holds a Master of Arts in Communication from the University of Dayton and a Bachelor's Degree in Communication from Thomas More University.