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Rosanna S. Hale

Director Of Strategy And Innovation at Operation Smile

Rosanna S. Hale has a strong background in marketing and digital strategy, with experience at various companies. Rosanna'smost recent role was as the Director of Strategy and Innovation at Operation Smile, where they focused on increasing access to online audiences and improving the digital supporter experience. Prior to that, they worked as a Marketing Strategy Director at H&H Consulting, where they managed marketing automation platforms and analyzed marketing data. Before that, they were the Director of New Digital Initiatives at Chico's FAS, Inc., where they led various digital commerce initiatives. Rosanna also has experience in digital strategy and innovation at Reynolds American Inc. and marketing and promotions management at Hanesbrands Inc. Rosanna has a comprehensive understanding of digital marketing channels and a proven track record of driving successful marketing campaigns.

Rosanna S. Hale has a Bachelor of Arts degree in Spanish and Languages (French, Italian, Spanish, Arabic) from York University. Rosanna also holds a Master of Science degree in Textile Product Design Marketing & Consumer Retail Studies from the University of North Carolina at Greensboro. In addition, they have a postgraduate degree in Artificial Intelligence from Babson College and a postgraduate degree in Digital Marketing from the Digital Marketing Institute. Rosanna has obtained several certifications, including the edX Verified Certificate for AI for Leaders, B2B Go-to-Market Strategy: How to Transform Your Business from LinkedIn, and Social Media Marketing from HubSpot Academy. Rosanna has also received certifications in various other areas such as Next Generation AI, Digital Technologies Case Studies, Social Media Marketing Strategy and Optimization, and Apple Keynote. Rosanna's additional certifications include CAMP Certified ANA Marketing Professional, Advanced Database Marketing, CRM & Attribution Certificate Program, Content Marketing Certification, Mobile Marketing Foundations, and multiple certifications as a Certified Digital Marketing Professional from the Digital Marketing Institute. Rosanna also has certifications in Digital Photography and Adobe Photoshop.

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