As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers.

Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.

Beauty & Cosmetics

Consumer Goods

Health & Wellness

Professional Services

Retail

Steve Hilleard

Roberta Obrien

Tara P.

Kelly Hettesheimer

Joaney Black

Bethany Johnson

Andrea Brown

The Marketing and Content Team at OPI is responsible for developing and executing global marketing strategies, creating and managing digital content, and driving consumer engagement. This team oversees the brand's online presence, coordinates trade marketing operations, collaborates with influencers, and ensures consistency across all marketing channels to maintain OPI’s reputation as a leader in professional nail care. They are also instrumental in aligning marketing initiatives with OPI's corporate social responsibility goals and expanding the brand's market reach.

Marketing and Content Team

Marketing and Content Team

About

Team members