Marketing and Content Team

The Marketing and Content Team at OPI is responsible for developing and executing global marketing strategies, creating and managing digital content, and driving consumer engagement. This team oversees the brand's online presence, coordinates trade marketing operations, collaborates with influencers, and ensures consistency across all marketing channels to maintain OPI’s reputation as a leader in professional nail care. They are also instrumental in aligning marketing initiatives with OPI's corporate social responsibility goals and expanding the brand's market reach.