Ferzad Bharucha

Ferzad Bharucha is currently the Chief Executive Officer at Optic Security Group, where Ferzad leads the team in transforming the company from physical security platforms to digital convergence. Prior to this role, Ferzad served as the Senior Vice President- Asia Pacific at Hexagon Safety & Infrastructure, where Ferzad built a transformation plan for the APAC region and executed various customer experience initiatives. With an extensive background in the industry, Ferzad has held leadership positions at Brightstar and Optus- SingTel Group Company, demonstrating a track record of achieving revenue targets and expanding services into new sectors. Ferzad holds an MBA in Marketing & International Business Management from the University of Technology Sydney.