Anja Hartung Sfyrla

Anja Hartung Sfyrla is a seasoned professional with extensive experience in marketing, business development, and tourism communication. As the Business Owner of LoopNordic since January 2021, Anja leads a marketing and PR agency specializing in strategic tourism communication for various stakeholders in the tourism and experience economy. Anja also serves as a Strategic Business Partner for Michelin in Denmark and holds a board member position at Optimeet, which develops tools for meeting planners. Previously, Anja held several key roles at Gottlieb & Co as COO, and at VisitDenmark as Head of Business Development, where efforts focused on promoting Denmark as a travel destination. Anja's career further includes sales and marketing leadership positions at Wallmans Group, Radisson Blu, and Hilton Worldwide. Anja's educational background includes a Bachelor in Communication from Copenhagen Business School and an Academy Diploma in Tourism from Det danske turistakademi, complemented by additional training in the Enneagram.