Craig Ferrara

Craig Ferrara currently serves as the VP of Customer Advocacy at Optimizely, where responsibilities include developing and implementing global strategies for customer onboarding, education, value, adoption, and community engagement. Prior to this role, Ferrara was the VP of Customer Success at Experience.com, leading efforts focused on customer service and account retention. Experience also includes serving as Head of Value & Adoption at BigPanda and Vice President of Value & Adoption at SAP, where Ferrara contributed to customer engagement and cloud solution optimization. Career beginnings featured roles at Gigya, IGN Entertainment, and Extension Media Publishing, providing a diverse background in strategy consulting, production, and media management. Ferrara holds a Bachelor of Arts in Design, with an emphasis on Visual Communication, from the University of California, Davis.