Kristin Eastman

Kristin Eastman, M.S. has a diverse background in digital marketing and customer marketing. Kristin is currently working as the Associate Director of Customer Marketing at OptimizeRx, where they focus on developing personalized nurture journeys for prospects and customers. Prior to this role, they served as the Associate Director of Digital Marketing/Ops at OptimizeRx, overseeing the lead flow process and driving audience development, engagement, and retention metrics.

Before joining OptimizeRx, Kristin worked as the Owner of KREative Digital Marketing, where they provided marketing services to various clients. Kristin also held the position of Senior Director of Marketing at Thirty Capital, where they played a key role in marketing strategy development.

In addition, Kristin has experience as a Senior Digital Marketing Manager at Ncontracts - Risk & Vendor Management Software & Services. At SiteHawk, a Sphera company, they worked as a Demand Generation specialist, focusing on lead generation and marketing automation.

Earlier in their career, Kristin worked as the Director of Marketing at EnergyLogic and held marketing managerial roles at Ingram Content Group, Scott Fetzer Electrical Group, Gannett | USA TODAY NETWORK, and GannettLocal. In these positions, they developed and implemented digital marketing campaigns, managed social media and blog strategies, and collaborated with clients to achieve their business goals.

Kristin Eastman, M.S. holds a Master's degree in Marketing from Southern New Hampshire University, which they obtained from 2008 to 2011. Prior to that, they pursued a Bachelor of Science degree in Business Management from Keene State College, completing it from 1999 to 2004. In addition to their formal education, they have obtained various certifications, including Hubspot Marketing Software, Mindful Educator Essentials, Mindfulness Fundamentals, Salesforce Certified Pardot Specialist, Content Marketing, Inbound Marketing Certification, Inbound Certification, and OMCP from respected institutions such as HubSpot Academy, Mindful Schools, and Salesforce.