Amanda Reid is a seasoned professional with extensive experience in analytics and strategy, currently serving as a Principal Analyst at Oranga Tamariki—Ministry for Children since July 2019. Amanda has progressed through various roles within the organization, including Senior Analyst and Analyst in the Analytics & Insights - Evidence Centre. Prior to this, Amanda worked at IRI Asia Pacific as a Client Growth Partner and Account Executive, and held the position of Sales Coordinator at Fairfax Media. Early career experience includes a role as a Dog Musher at Alaska Excursions. Amanda holds a Bachelor of Commerce degree in Marketing and Psychology with a minor in International Business from Victoria University of Wellington, earned between 2011 and 2014.
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