Aaron McClendon

Aaron McClendon is an experienced professional in the consumer brands sector, currently serving as an Advisor at Scent Lab since May 2023. McClendon is also a Director and member of the founding team at Newco, where focus areas include incubation, go-to-market strategy, business development, special growth projects, and fundraising for several brands including Starface and Julie. In addition, McClendon holds the title of Director of Strategic Initiatives across multiple companies such as Blip, Futurewise, Julie Products Inc., and Starface World. Prior experience includes roles as an Entrepreneur in Residence and Investor at Detroit Venture Partners, where investments spanned various startups. McClendon also contributed as an Advisor at Sweet and participated as a Fellow with Venture for America. McClendon holds a Bachelor of Business Administration in Integrated Supply Management from Western Michigan University and has also studied at Paderborn University.