Gwendolyn Zeno

Gwendolyn Zeno has a diverse work experience in the pharmaceutical and healthcare industry. Gwendolyn is currently working as the Marketing Head for Depression Marketing and Digital Therapeutics at Orexo AB publ, where they are responsible for leading the commercial strategy development and execution for an AI-driven digital solution for managing depression symptoms.

Prior to their current role, Gwendolyn worked at CVS Caremark Corporation as the Director of Product Innovation & Development from 2014 to 2020. Here, they managed initiatives focused on growing prescription sales volume, improving patient adherence and clinical outcomes, and implementing digital transformation using Agile methodology.

Gwendolyn also held the position of Director of Regional Marketing at EMD Serono, Inc. from 2013 to 2014. In this role, Gwendolyn developed marketing programs for healthcare providers and consumers to promote the utilization of a multiple sclerosis brand.

From 2010 to 2012, Gwendolyn worked as a Senior Director of Physician Engagement at Express Scripts, focusing on improving healthcare provider relationships and increasing home delivery prescription volume. Gwendolyn also launched a healthcare provider-focused sales team during their tenure.

Gwendolyn's work experience at Novartis from 2002 to 2009 included roles such as Brand Director for Parkinson's and Alzheimer's brands, where they had full P&L responsibility for the franchises. Gwendolyn also participated in a leadership development program and managed sales teams focused on cardiovascular and neurology products.

At the start of their career, Gwendolyn worked as an Associate Director of Marketing at Roche from 1998 to 2002.

Overall, Gwendolyn has demonstrated expertise in marketing, product innovation, regional marketing, physician engagement, and brand management throughout their career in the pharmaceutical and healthcare industry.

Gwendolyn Zeno holds a Master of Business Administration (MBA) degree with a specialization in Marketing from the University of Michigan - Stephen M. Ross School of Business.