Trista, Hsuan Tsui Hu, serves as the Digital Commerce Manager at Oriente since December 2018, where responsibilities include formulating go-to-market strategies for "Buy Now Pay Later" services in the Philippines and Indonesia, as well as training a team for digital communication marketing. Prior to this role, Trista held several marketing positions, including Marketing Manager at Starbucks, where innovative marketing campaigns were launched, and Marketing Specialist at NUUO Inc., facilitating alliance events. Experience also includes analyzing market trends as a Marketing Analyst at Nielsen Marketing ROI and developing online marketing synergies at Payeasy Digital Integration Co., Ltd. Trista holds a Bachelor's degree in International Business from National Taiwan University, completed in 2008.
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