Farshid Atbaei

Farshid Atbaei has a wealth of experience in the sports retail industry, starting with sales at M.T. Atbaei Co. L.L.C before moving on to various high-level positions at Orlando Sports LLC. As the Managing Director of Runner's UAE, Farshid successfully opened two stores in Abu Dhabi. Farshid also serves as the General Manager of Orlando Sports Group, as well as the Head of Purchasing for 'JACKWOLFSKIN' UAE and Managing Director for Saucony GCC. With a background in sales and a diploma from Salman Farsi high school, Farshid has excelled in leadership roles within the industry.