Craig Williamson

Craig Williamson is an experienced sales professional with a strong background in territory management and market development. Currently serving as a Senior Territory Sales Manager at Ormco since November 2010, Craig has successfully grown the Michigan territory to approximately $5 million by engaging with orthodontists, oral surgeons, and universities, specializing in orthodontic and digital products. Prior to this role, Craig was a Franchise Sales Manager at Matco Tools from June 2007 to October 2010, where achievements included being the number one Market Development Manager in the country for three consecutive years, generating average annual revenue exceeding $2.4 million in franchise equipment sales. Craig holds a Bachelor of Science (B.S.) and a Bachelor of Applied Science (B.A.Sc.) in Education from Western Michigan University, earned between 1999 and 2003.