NJ W.

NJ W. has a diverse work experience that spans from 2015 to the present. They started their career as a Learning & Organizational Development Intern at See Hoy Chan Sdn. Berhad, where they reviewed and established employee KPIs.

From 2015 to 2016, NJ W. worked as a Social Media Specialist at IPG Mediabrands, where they were responsible for analyzing social consumer data and managing KFC Malaysia's social media platforms.

In 2017, NJ W. joined Shopper360 Group as a Copy & Content Writer, working with international brands such as Burger King, Universal Music, and Nescafé. They managed Burger King Singapore's social media accounts and contributed to the winning pitch team for Nescafé International Coffee Month 2018.

In 2019, NJ W. worked as a Creative Copywriter at Cheil Communications, focusing on copy generation for Samsung Electronics' advertising materials.

Currently, NJ W. is a Senior Digital Analyst (Web Analytics) at oRo co., ltd. They manage, report, and develop web analytics insights and digital customer experience optimization strategies for Nissan Motor Thailand. They also collaborate with the Nissan Global CxO team and participate in web optimization and A/B testing roadmap planning for the Thai market.

Throughout their career, NJ W. has gained experience in various sectors such as automotive, FMCG, F&B, tourism, finance, and real estate. They have demonstrated skills in project management, content creation, and social media analytics.

NJ W. has a Bachelor of Science (Honours) degree in Psychology from Lancaster University, which was obtained from 2012 to 2015. They also have a Bachelor of Science (Honours) degree in Psychology from Sunway University, achieved during the same period. Prior to that, from 2010 to 2011, NJ W. attended Brickfields Asia College, but the degree obtained is not specified. Their secondary education was completed at SMK Seksyen 4, Bandar Kinrara, where they received a Malaysian Certificate of Education (SPM) between 2005 and 2009.

In addition to their formal education, NJ W. has obtained several certifications. These include Content Marketing and SEO certifications from HubSpot Academy, obtained in July 2021. They also have a Competitive Analysis and Keyword Research Test certification from SEMrush in December 2020. Furthermore, NJ W. holds various certifications from Google, including Shopping Certification obtained in September 2020, Search Certification obtained in August 2020, Display Certification obtained in July 2020, and Video Certification obtained in July 2020.