Marta Valsecchi

Marta Valsecchi is a seasoned expert in digital technology and marketing, currently serving as the New Media & New Internet Osservatorio at Osservatori Digital Innovation since March 2014. In this role, Marta focuses on analyzing digital media market trends in Italy, particularly in relation to emerging technologies such as smartphones, tablets, connected TVs, apps, social networks, and online videos. Additionally, Marta holds dual positions as Head of Research for both the Mobile Marketing & Service Observatory and the Mobile Internet, Content & Apps Observatory at the School of Management, Politecnico di Milano, positions held since July 2009. Further contributing to academia since January 2006, Marta also works as a Research Fellow in the Department of Management, Economics and Production at Politecnico di Milano, having completed education at the institution from 2000 to 2005.