Shanna Laufer ♚

Shanna Laufer has a diverse work experience in various roles, ranging from digital marketing and demand generation manager to director of special projects and executive account manager.

Shanna'srecent role at Ostendio involved scaling the company's demand generation program across Google and social platforms, implementing a website redesign, and managing Hubspot CRM/website/process automation. Shanna achieved significant impact by developing and implementing paid social and Google ad programs with a 50% lead to MQL conversion rate. Shanna also implemented corporate rebranding and website redesign, resulting in increased website visitor traffic, visit to lead conversion ratio, and total number of lead conversions.

Prior to Ostendio, Shanna worked as a digital marketing manager at TrueCommerce DiCentral. In this role, they increased web traffic and conversions through automated and expanded email outreach, resulting in a 300% increase in site traffic and 6x improvement in lead conversions. Shanna also launched an Account Based Marketing advertising plan, leading to $1M in sales pipeline across multiple industries and media channels.

Before that, Shanna served as the director of special projects - marketing at Ezer Mizion Bone Marrow Donor Registry. During their tenure, they oversaw the marketing efforts for a High Holidays fundraising campaign and produced a virtual crowdfunding campaign for the organization's soup kitchen.

As a marketing and CRM strategist at Ptex Group, Shanna assisted organization leadership in extracting business challenges related to internal processes and marketing efforts. Shanna deployed communication strategies utilizing CRM software applications, brand guidelines, and data optimization to solve organizational challenges.

Shanna's experience also includes working as an executive account manager at Charidy, a fundraising consultancy for not-for-profits, where they specialized in unlocking the giving capacity of donors. Additionally, they worked as an assistant designer at Restored by Design, an eco fashion design studio, where they were involved in garment production, client consultations, fittings, and seasonal merchandising plans. Shanna also gained experience as a fashion design intern at Paul Carroll, where they worked with a team to produce seasonal looks by drafting patterns and sewing garments.

Shanna Laufer began their education in 2012 at the Lia Schorr Institute of Cosmetic Skin Care Training, where they obtained a Certificate of Make-up Design and Application. In 2011, they enrolled at Thomas Edison State University, where they completed their Bachelor's Degree in Liberal Arts in 2015. In 2018, Shanna attended the altMBA program, focusing on Innovative and fearless leadership.