Madeleine Lee

Madeleine Lee has a diverse range of work experience. Madeleine is currently the Director of Product & Customer Experience at OtO Inc., where they focus on customer journey optimization, customer service team growth, A/B testing, and developing a loyal customer flywheel. Prior to this role, they were the Head of Product at OtO Inc., leading the development and launch of OtO-fill Solution Subscriptions. Madeleine also has experience as a Product Marketing Manager, generating significant revenue through Facebook advertising and leading go-to-market strategies for IoT consumer electronics products. Before joining OtO Inc., they worked as a Brand Partnership Specialist at G Adventures, where they supported strategic brand partners and utilized Looker BI for performance insights. Madeleine has also held roles such as Account Supervisor, Sr. Account Manager, Senior Project Manager, and Project Manager at Simon Pure Marketing Inc, where they managed national activations for brand clients and implemented cost-saving measures. Madeleine has also worked as an Account Coordinator at Diamond Integrated Marketing, where they coordinated logistics and managed in-field staff for experiential activations. Additionally, they have experience as the VP Events & Finance at Marketing Society, where they managed event planning and corporate sponsorship relationships. Madeleine's early work experience includes a marketing internship at Church & Dwight, Co., Inc., a corporate communications internship at Softchoice, and a candidate care coordinator co-op role at Research In Motion. Madeleine also worked as an Assistant Volunteer Coordinator at Habitat for Humanity, where they were involved in volunteer coordination and marketing initiatives.

Madeleine Lee completed their Bachelor of Commerce degree in Marketing Management, with a Co-op option, at the University of Guelph from 2009 to 2014.

Madeleine has obtained several additional certifications, including the Skiplevel Program: Fundamentals of Software Training from Skiplevel LLC, the In the Lab Product Manager Certificate of Completion from In the Lab Product Management, and the Certified Scrum Product Owner (CSPO) from Scrum Alliance in 2022. In 2020, they also completed certifications in Product Management from BrainStation, Introduction to Tableau and Data Science for Business from DataCamp, The Fundamentals of Digital Marketing from Google Digital Garage, and Advanced Google Analytics from Google in July 2020.