Nancy J. Wingert

Nancy J. Wingert, Executive Vice President of OU Online, leads the professional and graduate studies division serving online and international students. Wingert is passionate about educating and assisting students primarily interested in studying online as they pursue career and professional aspirations. Collaborating with faculty and staff, she remains interested in sophisticated marketing and enrollment best practices utilized to introduce new degree programs and improve current degree offerings.

Wingert was promoted to EVP in July 2018 with ongoing responsibilities for Adult Professional and Graduate Studies students, as well as marketing efforts. Previously, she had served for two years as Senior Vice President of Marketing and Adult Professional and Graduate Studies, responsible for the leadership and management of the student experience for the Kansas City, Milwaukee, Phoenix adult markets, as well as online-related initiatives.

Joining OU as Chief Marketing Officer in June 2013, she led the development of annual marketing planning and protocols with delivered metrics outlining inquiries and enrollments. The marketing plans by distribution channel featured outputs and outcomes to improve market relevance and results. Under Wingert’s leadership, the marketing team hired a new advertising agency and created a new advertising campaign winning an AMBIT Award given out by the Kansas City Direct Marketing Association. In addition, direct and digital marketing campaigns were introduced and optimized to improve inquiries, applications, and enrollments.

Her arrival at Ottawa University came after serving six years as Chief Marketing Officer at Labelmaster in Chicago, with responsibilities leveraging direct and digital marketing to drive sales growth, which resulted in substantially increased earnings. At Labelmaster, she redesigned a website featuring 40,000 products to accelerate website traffic and results. Prior to that, she served as the Vice President of Marketing at Rest Haven Senior Services in the Chicago suburb of Tinley Park. She also has served as Vice President of Marketing at RR Donnelley & Sons in Chicago, Vice President of Marketing at Archibald Candy Corporation in Chicago, Marketing Manager at Conagra Foods in Downers Grove, Ill., and Brand Manager at Keebler Foods of Elmhurst, Ill. Her marketing career has included more than 25 years in senior management team generating profitable results.

Wingert earned her Master of Science degree in Management with a Marketing concentration from Krannert Graduate School at Purdue University and her Bachelor of Science (Magna Cum Laude) in retail marketing from Kansas State University. She grew up in Ottawa, graduating from Ottawa High School. In her spare time, Wingert enjoys spending time entertaining, traveling, and biking with family and friends in Kansas City and Chicago.