Lily W.

Lily W. has extensive experience in digital content creation and optimization, currently serving as a Content Designer at Our Future Health UK since December 2024. Previously, Lily worked at BookTrust in various roles, including Digital Content Designer and Digital Optimisation Analyst, where responsibilities included delivering user-focused content, introducing digital content design principles, and leading site analytics efforts. Prior experience includes roles at Bowel Cancer UK as a Digital Communications Officer, overseeing digital presence and social media management, and positions at Lumos, Penguin Random House, Debenhams, Drive, Financial Times, and Fragomen, showcasing a strong background in content management, project assistance, and communication within diverse sectors. Educated with a Bachelor's degree in English Literature and Film Studies from the University of Sussex, Lily possesses a comprehensive understanding of user engagement and digital trends.