Erica B. is a seasoned creative professional with extensive experience in content strategy, copywriting, and journalism. Currently serving as a Senior Creative at ŌURA since August 2022, Erica previously held the position of Associate Director of Content at Curology, a direct-to-consumer dermatological brand. With a diverse background that includes roles as a Freelance Copy & Content Writer for various lifestyle and retail brands, as well as a Freelance Arts & Culture Journalist for notable publications, Erica has demonstrated expertise in crafting compelling narratives. Other significant positions held include Content Strategy Manager at 23andMe and Creative Services Manager at Puccini Group. Erica earned a B.A. in Literature from Claremont McKenna College and began a professional journey characterized by impactful content creation and strategic communications.
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