Natasha Bridell

Natasha (Franzen) Bridell is an experienced leader in retail and eCommerce, currently serving as the Head of Retail & eCommerce Product (SVP) at Ouro and as a Strategic Advisor at Immerss since March 2024. Natasha has been a member of Chief since January 2022, promoting the advancement of senior women leaders. Previously, Natasha held the position of Global Head of In-Store & Retail Relationships at Klarna, where leadership encompassed various key products. Prior to Klarna, Natasha served as Chief Operating Officer and Board Member at HERO®, which was acquired by Klarna in 2021. Natasha's extensive career includes senior roles such as Vice President of Operations at FF Group North America, Ecommerce Manager at Lonnys, and Marketing Manager at BuildASign.com. Natasha earned a Bachelor of Science degree from The University of Texas at Austin.