Samantha Staniforth

Samantha Staniforth currently serves as the Benriach and Glenglassaugh Homeplace Supervisor at Brown-Forman and as the Mentorship Programme Admin at OurWhisky Foundation. Previously, Samantha held various positions at Edrington from September 2020 to June 2024, including Engagement Executive, Community Management, and Community Coordinator, focusing on customer engagement and social media strategy. Before Edrington, Samantha was a Visitor Experience Supervisor and Coordinator at THE MACALLAN DISTILLERS LIMITED, enhancing luxury experiences for guests. Additional experience includes roles in marketing and social media at Spey: Progressive Communications and Modern Automotive Group, along with a background in customer service from positions at Bliss & Co. and Starbucks. Samantha holds a Master of Science in International Marketing & Communication from the University of Surrey and a BA in Communication Studies from the University of North Carolina at Greensboro.