The OAAA hires Christina Madigan as Chief Marketing Officer
Trade association, the Out of Home Advertising Association of America (OAAA), has appointed Christina Radigan as Chief Marketing Officer. Ms. Radigan will lead the association’s marketing strategies and platforms, and be responsible for increasing engagement at all levels. She will assume the position in October 2020, and report to CEO Anna Bager. "We are thrilled to welcome Christina Radigan to the OAAA. Her 20-plus years in leading agency efforts to help brands with out of home will be tremendously valuable," said Ms. Bager. "Christina is a real champion for the medium and has long standing relationships across the industry. Not only has she served on key committees for OAAA, but she's also worked similarly with the 4A's, Geopath, and the MRC's Digital Place-based working committee. When looking for the right candidate for this CMO post, it became clear that her deep knowledge, passion, and expertise were unmatched." Ms. Radigan comes to the OAAA from Omnicom Media Group, where she served as Managing Director of Marketing and Communications for its strategic business unit, Outdoor Media Group. There, she led the unit’s marketing strategy, including delivering research-backed OOH media and activations, and helped to establish its Programmatic DOOH practice to better service customer needs. "The OAAA is a powerhouse in the industry, coalescing the needs of different stakeholders, whether focused on traditional OOH or digital innovations," said Ms. Radigan. "I look forward to focusing my two decades of experience in the OOH arena on the trade group's mission, with the goal of strengthening relationships between the buy- and sell-sides to increase growth across the sector."