Claudia Maria Beckert

Claudia Maria Beckert is a seasoned digital marketing professional with extensive experience, currently serving as Head of Digital Marketing at OUTLETCITY METZINGEN, a brand under HOLY AG, since October 2011. In this role, Claudia oversees all digital marketing channels and strategies, driving footfall and website traffic through innovative campaigns, including influencer marketing and multi-channel social media engagement. Claudia's previous positions at OUTLETCITY include roles as Head of Online Marketing & Social Media, Campaign Management & Performance Marketing, and Online Marketing & CRM, demonstrating a strong foundation in performance optimization and customer engagement. Prior to OUTLETCITY, Claudia worked at Reprisemedia, managing PPC and SEO strategies for high-profile clients, and held positions at ValueClick and SH9 Handelsunternehmen, focusing on online marketing and e-commerce project management. Claudia holds a Bachelor of Arts with Honours in Business Administration specializing in Management in E-Commerce from DHBW Duale Hochschule Ba-Wü.