Michael Lawrence

Michael Lawrence is an experienced sales trainer and sales enablement consultant currently at MJL Sales Training, focusing on developing Go-to-Market strategies and enhancing sales execution for companies and individual sellers since August 2021. Prior to this role, Michael served as SVP of Sales for EMEA at zoovu, where responsibilities included leading sales functions and driving new business revenue, as well as being the VP of Sales, EMEA, where Michael contributed to creating personalized shopping experiences utilizing AI-driven technology. Michael's career also includes roles at Sitecore as a Digital Experience Consultant and at SmartFocus as VP of Sales for Northern Europe, specializing in multi-channel marketing software. Additional experience encompasses enterprise sales management at eCircle Ltd and agency account management at Conduit Business Information, with expertise spanning SaaS marketing platforms, digital marketing, and customer relationship management.