Overflow
Tammy Broaddus is a seasoned executive with extensive experience in strategic leadership, organizational change management, and education. As the Chief Executive Officer of Overflow since June 2015, Tammy leads initiatives that focus on storytelling to drive behavioral change for clients through various mediums. Prior roles include Adjunct Professor at UMKC, where Tammy taught a master's level course in entrepreneurship, and President of Blue Staircase, LLC, a consulting practice specializing in strategy and innovation. Tammy has also served as an Organizational Change Management Consultant at HNTB, contributing to the development of multi-year strategic plans. With a strong foundation in sales and marketing from Hallmark Cards, where Tammy held multiple leadership roles over two decades, Tammy's educational background includes a Master of Science in Education from the University of Kansas and a Bachelor of Arts in Business Administration from Truman State University.
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Overflow
Overflow helps changemakers create stories and experiences to get ideas adopted. The problem with innovation today isn’t discovery — it’s adoption. Overflow accelerates the adoption of ideas through strategic story, experience design and creative production. No matter what capabilities are deployed, story is always at the center to help ideas be understood, adopted and shared. What Is Idea Adoption? Idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. How Does It Work? At Overflow, we keep story at the center during every stage of our process. We use strategic story, experience design and creative production to magnify human connection and engage early adopters to spread ideas. Overflow understands the shape of story, the process of behavior change and storytelling across a variety of mediums to get ideas adopted. Certified Women Business Enterprise (WBE) 2024 KC Chamber Top 10 Small Business of the Year 2024 KC Chamber Fan Favorite 2024 KC Chamber Small Business Superstar