Joe Gordon

Joe is responsible for overseeing the operational activity and transformation of the customer facing care teams, while driving continuous improvements through operational efficiency and business integration.

Joe has a wealth of experience in customer facing retail environments. As the CEO of First Direct bank, Joe scaled agile ways of working and transformed the customer experience to achieve the highest NPS of any UK company. During Joe’s tenure First Direct Bank won more customer satisfaction awards than any previous era in the company's history, including the inaugural Competition Market Authority bank rankings. Earlier in his career, Joe had customer-facing leadership roles at HSBC UK, BT and Sainsbury’s.