Vaughan Griffiths

Vaughan Griffiths is an experienced marketing professional with a strong background in marketing automation and data management across various industries. Currently serving as the Head of Marketing Automation Delivery at OVO since November 2020, Vaughan has previously held similar leadership roles at SSE plc. Experience includes positions at NatWest Group, Clydesdale Yorkshire Bank, and multiple freelance consultant roles for major organizations such as Tesco and Norwich Union. Vaughan's expertise encompasses CRM activities, customer journey framework development, and campaign management, with significant contributions to data platform capabilities and customer insight functions. Educational background includes a BSc(Hons) in Business Studies from The Manchester Metropolitan University.