Elaine McKerrecher

Elaine McKerrecher is an experienced marketing professional with a focus on retail and trade marketing, currently serving as the Marketing & Campaigns Manager at OCR since September 2014. Previously held positions include Retail Marketing Manager at The Midcounties Co-operative, and Retail Marketing Manager for both Reebok and adidas group, where promotional strategies significantly boosted sell-through results. Earlier roles involved strategic customer marketing at O2 UK and retail marketing management for THE Games (Nintendo), executing campaigns for iconic products. Elaine began their career as a Marketing Executive at Macmillan Press and holds a BA (Hons) in Business Studies from Bournemouth University.